The United States leads the world in the hair wigs and extensions market.
For the last few years, the market has been driven by a rising number of clients who want hair extensions or wigs for cosmetic or functional reasons, according to a report released in January by ReportLinker about the global outlook for the wigs and extensions market.
Native Africans and persons of African heritage are the most significant users of hair wigs and extensions.
Several celebrities, actors, and models have recently admitted to wearing hair wigs. This is a significant industry development since the effect of stars openly using hair wigs represents an increase in people wearing wigs for non-functional reasons.
This recent interest in hair wigs also normalizes their use and reduces the stigma of wearing them.
The adoption of hair wigs is also gaining traction on social media platforms such as Instagram, breaking down the traditional stigmas of wearing wigs in the beauty and fashion industries.
According to the report, those circumstances have created an unparalleled opportunity for growth in the hair wigs and extensions business.
According to Arizton, the growing demand for hair products in metropolitan areas is directly related to the increased use of hair wigs and extensions.
Nonetheless, peer pressure, a more indirect force, is a vital component driving industry expansion.
The urge to blend in with society and peers is particularly prevalent in women from affluent homes, where one continuously attempts to outdo the others regarding physical appearance and beauty trends.
The worldwide hair wigs and extensions market's primary trend is analogous to the high-class beauty ideology, in which peers drive beauty conventions and hair makeover trends.
Furthermore, many celebrities who use wigs and extensions have paved the path for more people to use wigs and extensions.
The report noted that there has been an upsurge in non-Indian hair supplies from Peru, Russia, and Brazil in recent years.
In 2022, the worldwide hair wigs and extensions market was valued at USD 2.89 billion by the entertainment and fashion industries, according to ReportLinker.
The main user group for wigs and extensions is film production firms.
Celebrities, models, and social media influencers acknowledging using wigs and extensions has caused a ripple effect in the industry and among individual consumers.